"Hamilton's Hockey Heritage Takes a New Swing: Hammers Brand Unveiled In a major announcement, the TD Coliseum and the New York Islanders have revealed the new name and brand identity of their American Hockey League (AHL) affiliate team: the Hamilton Hammers. The team's rebranding marks a significant shift in the city's hockey landscape, as fans were previously accustomed to the Lumberjacks moniker. The Hammers name is a nod to Hamilton's rich industrial heritage, with the city's steel production history serving as a fitting inspiration for the team's new identity. As the Hammers gear up for their inaugural season, hockey enthusiasts are eagerly awaiting the team's debut and the fresh energy they'll bring to the city's sports scene."
TD Coliseum, together with the New York Islanders, announce the new name and brand identity of their AHL team: Hamilton Hammers ...
