A New Era Begins: Introducing the Hamilton Hammers

"Smashing into the AHL: Hamilton Hammers Unveiled as New Name for Former St. John's IceCaps In a major rebranding effort, the TD Coliseum and the New York Islanders have jointly announced the new name and identity of their American Hockey League (AHL) team: the Hamilton Hammers. This shift marks a significant change for the team, previously known as the St. John's IceCaps, which has been based in St. John's, Newfoundland and Labrador, Canada since 2011. The rebranding is expected to bring a fresh energy to the team, as they continue to compete in the AHL under the ownership of the Islanders. With the new name, the Hammers aim to forge a strong connection with the city of Hamilton, Ontario, and its passionate hockey fans."

TD Coliseum, together with the New York Islanders, announce the new name and brand identity of their AHL team: Hamilton Hammers ...