A former NHL player has been appointed to a leadership role within the league’s media operations, bringing his experience as a player and analyst to a new position focused on content strategy and fan engagement. The move reflects the NHL’s ongoing efforts to deepen connections between the league and its audience through innovative storytelling and multimedia initiatives. With a background in both on-ice performance and media commentary, the hire signals a shift toward integrating player perspectives more directly into behind-the-scenes content. Fans and industry observers will be watching to see how this appointment reshapes the league’s approach to digital storytelling and fan interaction.

Alex DeBrincat, Andrew Copp, Todd McLellan Media  NHL.com