Two major sports data platforms, Altitude+ and ViewLift, have reported unprecedented growth this season amid the start of the NHL and NBA campaigns. The companies highlighted expanded platform capabilities designed to enhance analytics and fan engagement as leagues ramp up their digital and broadcast offerings. With both basketball and hockey seasons now underway, the upgrades aim to provide deeper insights for teams, broadcasters, and viewers. Industry observers will be watching how these advancements influence real-time viewing experiences and strategic decision-making.

Altitude+ and ViewLift Announce Record Season Growth and Platform Upgrades as NHL and NBA Seasons Get Underway | Colorado Avalanche  NHL.com