A landmark collaboration between North America’s largest dedicated non-alcoholic brewer and the National Hockey League has been unveiled, marking a multiyear partnership centered on Canadian hockey. The agreement positions Athletic Brewing Company as an official sponsor within the NHL’s Canadian market, aligning the brand with the sport’s growing popularity and fan engagement. Fans can expect expanded non-alcoholic beverage options tied to NHL events and initiatives, catering to a broader audience. The move reflects both organizations’ commitment to innovation and inclusivity in sports and beverage culture.

Athletic Brewing Company, North America's largest dedicated non-alcoholic brewer, and the National Hockey League (NHL®) today announced a multiyear Canadian partnership naming Athletic Brewing Company ...