The NHL has announced that a new beer brand, presented by Labatt, will be the official beer sponsor for home games starting next season. Fans attending matches will have the opportunity to enjoy this exclusive beverage selection during the 2026-27 season. The partnership marks a significant addition to the in-arena experience, offering attendees a premium drink option while supporting the league’s official sponsor. Details on availability and promotions are expected to be released closer to the start of the campaign.

Beer Sabres presented by Labatt to be available at every home game in 2026-27  NHL.com