Black Box Wines and the NHL have entered into a multiyear partnership, marking a new collaboration between the ice hockey league and a premium wine brand. The agreement is expected to bring exclusive wine offerings and experiences to fans, potentially enhancing the in-game and event atmosphere. Details on specific promotions or activations have not yet been released, but the partnership suggests a blend of lifestyle and sports engagement. Fans of both hockey and wine may look forward to unique opportunities tied to their shared interests.

Black Box Wines, NHL announce multiyear partnership  NHL.com