"St. Louis Blues Take Control of Local TV Rights: A New Era for Hockey in the Midwest In a significant shift in the world of professional hockey, the St. Louis Blues have announced a major partnership with the National Hockey League (NHL) to oversee local game production. Under this new deal, the Blues will be responsible for sales, marketing, and distribution of TV broadcasts across their six-state territory, giving the team greater control over how their games are presented to fans. This move marks a significant change in the way the Blues approach their local broadcasting strategy, and could have major implications for the team's ability to connect with their loyal fan base. As the NHL continues to expand its reach and influence, this partnership is a key step in the league's efforts to bring high-quality hockey to fans across the region."

Blues and NHL will oversee local game production while the team will manage sales, marketing and distribution of TV broadcasts across their six-state territory ...