"St. Louis Blues Bring Local Control to Hockey Broadcasts. In a move to give fans a more authentic viewing experience, the St. Louis Blues hockey team has announced a significant shift in the production and distribution of their games. Under the new agreement, the Blues and the National Hockey League (NHL) will jointly oversee the local production of games, ensuring that the broadcasts are tailored to the unique preferences of fans in the team's six-state territory. Meanwhile, the team will take the reins on sales, marketing, and distribution of TV broadcasts, allowing them to better connect with their loyal fan base and potentially increase revenue streams."

Blues and NHL will oversee local game production while the team will manage sales, marketing and distribution of TV broadcasts across their six-state territory ...