"St. Louis Blues Take Control of Local Game Production and Broadcasting Rights In a major shift in their broadcasting strategy, the St. Louis Blues have announced a new partnership with the National Hockey League (NHL) to oversee local game production. Under the agreement, the Blues will retain control over sales, marketing, and distribution of TV broadcasts across their six-state territory, while the NHL and Blues collaborate on the production aspects of the games. This move aims to enhance the overall viewing experience for fans, bringing a more polished and professional product to the airwaves. The new partnership is expected to have a significant impact on the team's broadcasting presence in the region."

Blues and NHL will oversee local game production while the team will manage sales, marketing and distribution of TV broadcasts across their six-state territory ...