A landmark deal between the St. Louis Blues and the NHL has secured Prime Video as the exclusive local streaming partner for the team, marking a major shift in how fans can access games. The agreement ensures that Blues matches will be available exclusively through Amazon’s platform, offering viewers a new way to watch live hockey. This move reflects the growing trend of digital-first distribution in professional sports, potentially reshaping fan engagement in the region. Details on the start date and full terms remain under wraps, but the partnership signals a strategic push toward streaming dominance.

The St. Louis Blues and the National Hockey League (NHL) today announced a multi-year agreement with Prime Video to serve as the exclusive local market streaming provider for the team beginning with ...