A social media post from the Carolina Hurricanes has sparked criticism for its use of a term widely considered offensive by many Indigenous communities. The team’s account shared an image featuring the phrase "spirit animal," which has been condemned as culturally appropriative and disrespectful. Indigenous advocates have long opposed the term, arguing it trivializes sacred spiritual practices. The backlash highlights ongoing debates about cultural sensitivity in sports branding and messaging.

Carolina Hurricanes Social Media Account Facing Backlash After Insensitive 'Spirit Animal' Post  heavy.com