China’s push to grow ice hockey as a mainstream sport has gained momentum, with the Chinese Ice Hockey Association (CIHA) actively expanding its influence in the market. The organization has been steadily building its presence over recent years, aiming to strengthen the sport’s foundations and broaden its appeal. While details on specific strategies remain limited, the effort reflects a broader ambition to develop hockey beyond its traditional niche. For those interested in the intersection of sports and international development, this update offers insight into how emerging markets cultivate new athletic cultures.

*This archive was originally published in Sep. 2021 The Chinese Ice Hockey Association (CIHA) has a goal. They have been expanding in the hockey market for years now and they…