NHL Players Get Sweet Deal at Chipotle. In a surprise move, Chipotle Mexican Grill has announced a new partnership with the National Hockey League (NHL) that will offer exclusive discounts to players and staff. Dubbed the "Ice Pass," this deal will give NHL players access to discounted meals at participating Chipotle locations across North America. The move is seen as a strategic partnership for the popular fast-casual chain, looking to tap into the lucrative sports sponsorship market. With the NHL season in full swing, fans can expect to see Chipotle's branding prominently featured at various arenas and events.
