The Columbus Blue Jackets have announced a new partnership with Bread Financial, solidifying the company as the team’s official jersey sponsor. This collaboration marks a significant step in the franchise’s efforts to expand its commercial relationships within the league. The deal will likely bring increased visibility for Bread Financial while also contributing to the team’s revenue streams. Fans can expect to see the company’s branding prominently displayed on player jerseys during games.

Columbus Blue Jackets name Bread Financial as Official Jersey Partner  NHL.com