The Dallas Stars have revealed Acrisure as their new official home jersey patch partner, marking a fresh sponsorship deal for the team’s on-ice uniforms. The partnership will see the insurance provider’s branding prominently displayed during home games, adding a commercial element to player attire. Fans and analysts will likely watch how this collaboration impacts both the team’s revenue and fan engagement. The move follows a trend of NHL teams securing corporate partnerships for jersey sponsorships.
Dallas Stars announce Acrisure as official home jersey patch partner NHL.com