The New Jersey Devils and NJM Insurance have teamed up to launch a new initiative tied to the iconic Bruce Springsteen song "New Jersey, New Jersey." The collaboration includes promotional efforts and branding that will likely engage fans of both the team and the legendary musician. Fans can expect to see the song featured prominently in connection with the Devils' activities, blending music and sports in a unique way. Details on how the partnership will unfold and its specific benefits for supporters are expected to be revealed soon.

Devils, NJM Insurance Announce Partnership, 'New Jersey, New Jersey' Launch | RELEASE  NHL.com