The Disneyland Resort has entered into a sponsorship agreement with the NHL, becoming the official decal sponsor for the helmets of a team. This partnership marks a unique collaboration between the entertainment giant and professional ice hockey, blending iconic pop culture with sports branding. Fans can expect to see familiar Disney characters featured prominently on players' helmets during games. The deal highlights Disney’s expanding reach into sports marketing and the NHL’s efforts to attract broader audience engagement.
Disneyland Resort Becomes Ducks Helmet Decal Sponsor NHL.com