In a shocking move, pop sensation Dua Lipa has been crowned the new ambassador for the Indian beverage company, Bisleri, marking a significant shift in the brand's marketing strategy. The news has sparked widespread reaction, with many questioning the decision to replace the iconic Stanley Cup era with a new, more low-key campaign featuring the British singer. As the brand looks to appeal to a younger demographic, Dua Lipa's global fan base and edgy style may be seen as an attempt to inject some much-needed cool into the brand's image. But will the move pay off, or is it a case of trying too hard to be trendy?

Dua Lipa just killed the Stanley Cup era. Long live the boring water bottle  ThePrint