Elliotte Friedman, the veteran NHL analyst who left Sportsnet for a stint with Amazon’s streaming platform, appears poised to make a comeback to the Canadian broadcaster. Sources say negotiations are advancing, with Sportsnet eager to restore Friedman’s chemistry alongside host Ron MacLean and former player analysts. However, Amazon’s lingering contractual claims are creating a snag, as the tech giant reportedly wants to retain Friedman for its growing sports‑content slate. The tug‑of‑war highlights the shifting landscape of sports media, where traditional networks and streaming services are vying for top talent to attract viewers.

Elliotte Friedman closer to Sportsnet return but Amazon a complication  Toronto Sun