A pair of NHL coaches—one from the league’s elite and another from its expansion ranks—offered contrasting perspectives on media engagement during a recent press conference. The veteran coach emphasized the importance of transparency and direct communication with reporters, arguing that building trust with the media strengthens a team’s public image. Meanwhile, the expansion coach highlighted the challenges of managing media relations in a new market, where resources and experience may be limited. Their differing viewpoints shed light on how media strategy varies between established franchises and those still finding their footing.

Emmitt Finnie, Todd McLellan Practice Media  NHL.com