Expedia has announced a new partnership with the NHL, expanding its involvement beyond travel services to include playoff bracket sponsorships. The deal marks the company’s first major foray into sports sponsorship beyond its existing travel offerings. Fans can expect enhanced promotional opportunities tied to the league’s postseason events. This collaboration underscores Expedia’s push into experiential marketing within professional sports.

Expedia joins NHL lineup with travel partnership and playoff bracket sponsorships  Yahoo Sports