NHL teams are turning to Prime Video for in‑market streaming, sparking a mix of excitement and concern among fans. The move, which includes the Stanley Cup champions, promises wider access to games and a new revenue stream for the league, but critics worry it could fragment viewership and complicate traditional broadcast contracts. Analysts note that the partnership could reshape how fans consume hockey, while many supporters welcome the convenience of streaming on a popular platform. The shift also raises questions about how it will affect local broadcasters and the overall fan experience.

Fans react to six NHL teams jumping to Prime Video for in-market streaming Including Stanley Cup champs  Fox News