The Florida Panthers have appointed a new executive to lead their marketing efforts, with Brian Smiley taking on the role of Senior Vice President of Marketing. In this position, Smiley will oversee a broad range of initiatives, including marketing strategy, content development, creative direction, and social media operations. The move signals a strategic push to enhance the team’s brand presence and fan engagement across multiple platforms. Fans and industry observers will be watching to see how these changes shape the Panthers’ public image and outreach in the coming seasons.

The Florida Panthers announced today that Brian Smiley has been named Senior Vice President of Marketing overseeing marketing, content, creative, social media, ga ...