The Florida Panthers have appointed a new senior executive to lead their marketing efforts, bringing extensive experience in sports branding and fan engagement. The hire signals a strategic push to strengthen the team’s connection with supporters and enhance its market presence. With a background in high-profile sports organizations, the incoming leader is expected to shape the franchise’s promotional and digital strategies. Fans and industry observers will watch closely as the team refines its approach to growing its audience.

Florida Panthers Welcome Brian Smiley as Senior Vice President of Marketing  NHL.com