Behind-the-scenes look at the NHL’s Blues Content Day, where teams collaborate to create engaging multimedia content for fans. The event highlights the league’s push for innovative storytelling, blending traditional journalism with digital and social media strategies. Insights reveal how teams experiment with formats like live streams, interactive features, and behind-the-scenes access to enhance fan engagement. A rare glimpse into the creative process shaping modern sports media.

Following Fowler: Behind the scenes at Blues Content Day  NHL.com