"NHL Team Expands Reach Through Strategic Partnerships The Vegas Golden Knights are taking their brand to new heights through a series of innovative partnerships. According to Kristen Santero, vice president of digital media and fan engagement, the team has been actively collaborating with various organizations to create engaging experiences for their fans. By visiting and participating in events at these partner locations, the Golden Knights aim to build a stronger connection with their community and increase their visibility beyond the confines of the T-Mobile Arena. As the team continues to grow in popularity, these strategic alliances are likely to play a key role in their future success."

“We have a lot of partners that we work with,” Golden Knights vice president of digital media and fan engagement Kristen Santero said. “We love going to their places, and I think that's the beauty of ...