The NHL is taking steps to make its players more relatable to attract younger and broader audiences, moving beyond the sport’s traditional image of stoic athletes. By encouraging players to share personal stories—whether through social media, interviews, or community engagement—leagues aim to highlight their humanity, from family life to career struggles. Initiatives like behind-the-scenes content and storytelling campaigns are designed to bridge the gap between players and fans who may not have a deep connection to hockey. The strategy reflects a broader trend in sports to deepen fan engagement through authenticity and connection.

How the NHL is humanizing its players to reach new fans  ESPN