Utah's NHL Team Unveils Bold New Brand Identity In a move that's sending shockwaves through the hockey world, the NHL's newest franchise, the Utah Jazz's former home arena's new team, has revealed its striking new brand, complete with a majestic mammoth logo and a color scheme that's as bold as the Rocky Mountains. The team's branding, designed to reflect the rugged natural beauty of the state, is being hailed as one of the most innovative and visually stunning in NHL history. With its unique blend of modern and prehistoric elements, the Utah Mammoth's brand is poised to make a lasting impact on the league. But what inspired the team's designers to create such a daring identity, and how will it resonate with fans in the Beehive State?

How Utah's Mammoth Roared To Life: Inside The Design Of The NHL's Boldest New Brand  The Hockey News