The Winnipeg Jets are urging fans to embrace their identity as the team now known by their city’s name, marking a shift from their previous branding. The call comes as the franchise looks to solidify its local connection and foster a stronger sense of pride among supporters. With a renewed focus on community and heritage, the team is encouraging fans to adopt the name as their own. The move reflects a broader effort to redefine the club’s image and deepen its ties to Winnipeg.

"It's time to just talk about us as the Winnipeg Jets"  NHL.com