A leaked internal memo from the NHL reveals plans to introduce a new pre-game format called PRE-RAW, designed to enhance fan engagement before official puck drops. The initiative aims to provide exclusive behind-the-scenes content, player interviews, and interactive elements to build anticipation. Sources suggest the format will integrate digital and broadcast platforms, offering fans deeper access to teams and athletes. Details remain scarce, but the league appears focused on modernizing the pre-game experience to boost viewer retention.