The NHL’s sixth season of the Kraken franchise is drawing attention for its bold, unapologetic approach, with the team embracing a defiant and high-energy identity both on and off the ice. From its striking logo and aggressive branding to its in-game tactics, the franchise is making a deliberate statement that stands out in the league. Fans and analysts are taking notice, debating whether this strategy will translate into success or simply provoke reactions. The team’s willingness to challenge norms has sparked conversations about its long-term impact on hockey culture.

Kraken raising eyebrows, playing with 'attitude' in sixth season  NHL.com