A new partnership between MassMutual and the NHL is set to bring financial planning resources directly to hockey fans, combining the league’s global reach with the insurer’s expertise in retirement and wealth management. The collaboration will integrate MassMutual’s tools and educational content into NHL platforms, aiming to help fans—particularly younger audiences—develop long-term financial strategies. Fans can expect tailored advice on saving, investing, and planning for major life milestones, leveraging the league’s trusted brand to make financial literacy more accessible. The initiative underscores a growing trend of sports organizations teaming up with financial services to engage audiences beyond the arena.