Michelob ULTRA has secured an exclusive league-wide partnership with the NHL in the United States, marking a significant expansion of its presence in professional hockey. The deal positions the premium beer brand as the official sponsor across all NHL-related activities, events, and digital platforms within the country. Fans can expect enhanced branding and promotional opportunities tied to the league, deepening the connection between the brand and ice hockey culture. This move follows the brand’s previous regional sponsorships and underscores its growing investment in sports marketing.

Michelob ULTRA expands NHL footprint with league-wide US partnership  SportsMint Media