Michelob Ultra has secured a long-term deal with the National Hockey League, becoming the official beer sponsor of the league’s signature event. The partnership will integrate the brand into NHL broadcasts, digital platforms, and on-ice activations, marking a major expansion of its presence in professional sports. Fans can expect exclusive content, promotions, and branding tied to the league’s biggest moments. The collaboration underscores the growing appeal of light beer sponsorships in high-profile athletic events.

Michelob Ultra Shoots and Scores Multiyear NHL Partnership  ADWEEK