The National Hockey League is expanding its sponsorship presence for the 2026 Heritage Classic, with over two dozen official partners set to activate their branding during the high-profile outdoor game. This marks a significant increase in commercial engagement for the event, reflecting growing corporate interest in NHL marketing opportunities. The Heritage Classic, known for its unique atmosphere and star-studded matchups, continues to attract major brands seeking visibility in hockey’s most iconic setting. Details on the full list of sponsors and their specific activations remain under wraps ahead of the event.

More than 20 NHL sponsors activating at 2026 Heritage Classic  Sports Business Journal