As the Chicago Blackhawks celebrate their centennial season, they're teaming up with insurance giant GEICO to honor the team's most dedicated fans. The "4th Star of the Season" initiative recognizes and rewards the most passionate Blackhawks supporters, highlighting their unwavering loyalty and dedication to the team. With a rich history of success, including six Stanley Cup championships, the Blackhawks have a loyal fan base that spans generations. Through this partnership, GEICO and the Blackhawks aim to amplify the voices and stories of these devoted fans, showcasing what it means to be a part of the Blackhawks' century-long legacy.
NEWS: GEICO and the Blackhawks Celebrate Centennial Fandom Through the “4th Star of the Season” NHL.com
