A global logistics leader has entered into a long-term partnership with the National Hockey League, securing exclusive marketing rights in major international markets. The collaboration will see DHL take on a central role in supporting the league’s operations, including shipping and logistics for events, merchandise, and equipment. Fans and businesses worldwide may soon see expanded branding opportunities tied to the partnership. The deal marks a significant expansion of DHL’s presence in the sports and entertainment sector.

DHL and the National Hockey League (NHL) today announced a new multiyear international partnership, naming DHL an Official Shipping and Logistics Partner of the NHL with marketing rights in key ...