The National Hockey League (NHL) is stepping up its game to appeal to a younger audience, and it's all about going viral on TikTok. In a bid to capture the attention of the popular social media platform's massive user base, the NHL has announced a series of modernization efforts aimed at making the sport more relatable and engaging for the TikTok crowd. From shorter, bite-sized highlights to more interactive and immersive experiences, the league is pulling out all the stops to become the next big thing on the app. But can this bold strategy pay off, or will it fall flat with fans who are used to a more traditional hockey experience?

NHL Modernizes to Capture TikTok Crowd  Bloomberg.com