The National Hockey League has struck a new multiyear deal with Degree, solidifying the brand as the league’s first-ever Official Deodorant Partner. The collaboration marks a first for the NHL, integrating the antiperspirant giant into official league branding and promotions. Fans can expect expanded product visibility and exclusive activations tied to the partnership. Degree’s move underscores its push into high-profile sports sponsorships beyond traditional athletic partnerships.

Degree, the world’s #1 antiperspirant brand, announced today a new multiyear U.S. partnership with the National Hockey League (NHL), becoming the League’s Official Deodorant Partner. Built around a ...