The National Hockey League has announced a new multiyear partnership with Degree, making the brand its official deodorant sponsor. The collaboration marks a shift in the league’s approach to consumer product endorsements, expanding beyond traditional sports apparel and equipment. Degree will integrate its branding into NHL events and digital platforms, aiming to reach fans through a product category rarely associated with professional sports. This deal reflects growing trends in sponsorship as leagues seek diverse partnerships to engage audiences in new ways.

NHL names Degree official deodorant partner in multiyear deal  nhl.com