The NHL has unveiled a major overhaul to its digital content strategy, introducing a new streaming platform called NHL Now designed to deliver exclusive games, highlights, and analysis directly to fans. The service will feature live broadcasts of select regular-season matchups, along with original programming, player interviews, and behind-the-scenes content tailored for subscribers. Unlike traditional broadcasts, NHL Now emphasizes flexibility, allowing viewers to watch games on their own schedule with cloud DVR functionality. Fans will also gain access to in-depth statistical breakdowns and interactive features, blending entertainment with data-driven insights.