The National Hockey League has secured a new partnership with Prime Video that will bring live streaming of games for six of its teams directly to local markets. Under the deal, fans in those regions will be able to watch home matches on Amazon’s platform, bypassing traditional cable and regional sports networks. The agreement reflects a broader trend of sports leagues moving toward digital distribution to reach wider audiences and offer more flexible viewing options. It also signals Prime Video’s growing stake in live sports content, positioning it as a competitor to established broadcasters.
NHL, Prime Video strike local streaming deal for 6 teams The New York Times