Swiss luxury watchmaker Norqain is making its mark in the world of professional hockey as it joins the growing list of NHL playoffs sponsors. The company's partnership with the National Hockey League (NHL) marks a significant expansion of its presence in North America, a key market for the luxury watch brand. As part of the deal, Norqain will gain exposure to millions of hockey fans across the United States and Canada, further solidifying its position in the competitive world of high-end timepieces. Meanwhile, Expedia has also expanded its existing sponsorship deal with the NHL, highlighting the league's enduring appeal to major brands and businesses.
Norqain joins NHL playoffs sponsorship roster, Expedia expands deal Sports Business Journal
