The National Hockey League has announced new partnerships for its teams' uniforms, with Prudential Financial taking on the role of away jersey patch sponsor and PGIM becoming the away helmet decal partner. These deals mark the latest in a series of official collaborations aimed at enhancing player gear visibility and fan engagement. The updates will be visible on teams' alternate uniforms during home and away games, reflecting a growing trend of corporate branding in sports apparel. Fans and analysts will be watching to see how these placements integrate into the league’s aesthetic while supporting the brands’ marketing strategies.

Prudential Financial Named Away Jersey Patch Partner, PGIM as Away Helmet Decal Partner | RELEASE  NHL.com