Rogers Communications and Quebecor have struck a 12-year sub-licensing deal that will bring NHL coverage to French-language audiences in Canada through TVA Sports. The agreement allows Quebecor's French-language sports network to air NHL games and programming, effectively bridging a long-standing gap in French-Canadian hockey broadcasting. The deal is a significant move for both companies, as it gives Rogers a pathway to reach francophone viewers while giving TVA Sports a major sports property to anchor its programming lineup. The 12-year term signals a long-term commitment to serving Canada's bilingual sports market.
Rogers, Quebecor agree to 12-year NHL French-language sub-licensing agreement Sportsnet.ca