Rogers and Quebecor have struck a 12-year sublicensing agreement that will bring NHL games to French-Canadian audiences through Quebecor's media platforms. The deal is a significant move for the French-speaking hockey market, particularly in Quebec, where the sport holds deep cultural significance and the Montreal Canadiens command a devoted following. By partnering rather than competing, the two major Canadian media companies are ensuring that French-language fans will have reliable access to NHL content for over a decade. The arrangement underscores the growing importance of French-language sports broadcasting in Canada and signals a long-term commitment to serving the country's bilingual sports audiences.

Rogers, Quebecor agree to 12-year sublicensing deal for NHL games in French  NHL.com