Buffalo sports fans are getting a taste of nostalgia as the Sabres announce a multi-year media partnership with Audacy, bringing the iconic WGR brand back to life as the team's flagship radio station. WGR 790 AM was a cornerstone of Buffalo sports broadcasting for decades, serving as the home of the Sabres, Bills, and other local teams before it was shut down in 2019. The return of the call letters and its association with the Sabres signals a new era for the franchise's radio presence in the city. The deal is expected to give the team a broader reach across Audacy's digital and audio platforms while reconnecting with the station's loyal legacy audience.
Sabres announce multi-year partnership with Audacy, WGR returns as flagship station NHL.com