A fresh wave of NHL merchandise for women’s fans is breaking away from traditional pink-themed designs, offering alternative styles for teams like the Red Wings, Ducks, and Avalanche. The new collections feature bold colors, team logos, and apparel tailored to adult tastes rather than the stereotypical pastel aesthetic. Fans and critics alike are praising the shift as a step toward more inclusive and mature branding in hockey apparel. The move reflects a broader trend in sports merchandise aiming to appeal to a wider audience.

See new NHL women's merch for Red Wings, Ducks, Avs that's not pink  Yahoo Sports