The Hill We Choose marks a fresh chapter for the team, a slogan born from extensive fan focus groups and community outreach. Marketing officials say the new branding reflects the club’s commitment to staying true to its local roots while aiming for higher ambitions. By involving supporters in the creative process, the organization hopes to strengthen loyalty and create a unified identity that resonates both on and off the field. The rollout will coincide with upcoming promotional campaigns and a renewed push for on‑field success.

Shier also unveiled the team’s new slogan, The Hill We Choose. The marketing team conducted focus groups with fans and spoke to different members of the community to develop the new branding. In ...